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How adding your site to may help your sales (III).

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Motivated web surfers: provides you with highly motivated visitors. The public of a vertical-market search engine is always of a better quality than a similar number of visitors coming from all-purpose, encyclopaedic search engines.

The people using those big search engines that have a little of everything but are unspecific are, in many cases, just surfing around. They don't know what they are really looking for and thus, don't know where to start or begin surfing at random. In this way, they reach sites such as yours, but are not really motivated to do what you want them to, like purchasing your products.

On the other hand, those who use specialty search engines such as are connoisseurs. These folks know what they want, they are dedicated, motivated and willing to buy your products because they are interested in what you have to offer.

Wouldn't it be much better for you to address such an audience instead?

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